3 Big SEO Ranking Factors To Focus On
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Given the complexity of search algorithms, it’s not practical to focus on all Google ranking factors. Instead, you can focus on essential factors and use an SEO plugin to optimize your pages before publishing.
The goal of Google Search is to be a good matchmaker. The search engine wants to match users with the most relevant, helpful, accurate, and high-quality content available.
To rank well, help Google meet its goal by creating content that satisfies users and is original, unique, and reliable.
If you want to rank high, your article has to be top-quality and satisfy search intent.
Ranking Factor #1 Search Intent
Search intent refers to the purpose and motivation behind a search query. It describes what a searcher is trying to accomplish by entering a particular search term or phrase.
Satisfying search intent for a given topic can include:
Answering common questions searchers have
Formatting your article to suit its purpose
An example of formatting for search intent is writing on a “how to” topic and organizing it by numbered steps.
Search engines assess search intent in order to present the most relevant results.
Ranking Factor #2 Keyword Optimization
Before creating new content, it’s wise to choose a main topic (keyword) for your page.
All in One SEO will check to see if you placed your target keyword in these places:
Slug
Title
Description
1st paragraph
Some subheadings
Some alt text (if applicable)
If your keyword is missing from those areas, you’ll be prompted to add it.
Ranking Factor #3 Readability & Formatting
All in One SEO will also analyze your page’s “readability.” This check uses the Flesch Reading Ease Score and ensures sentence length isn’t excessive.
The plugin checks for adequate use of transition words and will flag the use of the passive voice.
This check also includes formatting and encourages the best practice of making content scannable (i.e., easy to skim and read on digital screens).
So, don’t be surprised to see prompts to keep paragraphs short and to break up long text passages with relevant images, videos, and subheadings.
And that's it!
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Timestamps:
00:00 - Intro
00:44 - Google's Goal
01:17 - Install AIOSEO
03:19 - Ranking Factor #1 - Search Intent
05:07 - Ranking Factor #2 - Keyword Optimization
07:57 - Ranking Factor #3 - Readability & Formatting
10:52 - Outro
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