Learn About Next-Gen Video Formats with Visionular's Zoe Liu - MX Matters Episode #10
Zoe Liu, who is the founder and President of Visionular, dives into the details of emerging video codecs and formats with Prajanma Singh, Senior Product Marketing Manager for Cloudinary. They discuss codec standards, such as AV1, H.266/Versatile Video Coding (VCC), Essential Video Coding (EVC), and Low Complexity Enhancement Video Coding (LCEVC), and many details dealing with overall video compression.
0:00 Show Introduction
0:31 Who is Visionular?
1:56 Overview and history of codecs and file formats
6:11 What makes AV1 better?
11:40 How video improves engagement opportunities
19:54 Grabbing the viewers attention with video
21:54 When AV1 is the best format to choose
24:24 Conclusion
Learn More about Cloudinary and Visionular
- Cloudinary: https://cloudinary.com/video_api
- Visionular: https://visionular.com/
Learn More about Video Delivery, Codec and Standards
- Cloudinary Documentation on Video Transformations: https://cloudinary.com/documentation/...
- AV1 Standard Information from Visionular: https://visionular.com/av1-info/
- Versatile Video Coding (VVC) from the Fraunhofer Heinrich Hertz Institute: https://jvet.hhi.fraunhofer.de/
- Presentation on EVC from Jonatan Samuelsson: • SMPTE 2019: MPEG-5 EVC
Follow Prajanma and Zoe
- Prajanma on LinkedIn: / prajanma-singh-b321b211
- Zoe Liu on LinkedIn: / zoeliu
Show music provided by RIOT: • Riot
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