The rulebook MrBeast followed to build his $1B creator empire
My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document
Timestamps:
00:00 Intro
01:00 Initial Thoughts
02:38 Clarity of the Goal
03:14 YouTube is eating all media:
04:14 A, B, C player framework
05:02 How to go viral
08:09 Why isn’t MrBeast building the Y-Combinator of Creators?
08:59 He defines his own language. ie: lull, reengagement
11:13 Startup Idea 1: Audience and Engagement Insights Software for YT
12:19 Obsession is a prerequisite
13:00 Bias for Action
13:49 Grounds Himself
15:41 Constraint Fuels Creativity
17:27 Always have a Backup Day
18:42 Communication is key
19:24 Leverage Experts
21:42 "No does not mean no" can get toxic
22:43 Meritocracy
23:14 His numbers are HUGE
25:50 Keep things simple
27:02 Work Life Balance Debate
28:07 What is the goal of our “content”
29:24 Ads as Content
30:05 Does his culture scale
30:59 His incentive structur
32:16 Final thoughts
1) YouTube is eating all media:
• 99% of TV shows would flop on YouTube
• Platform-specific content is crucial
• MrBeast: "We are not Hollywood"
2) A-player mentality:
• Only hire obsessive, coachable people
• B-players can be trained, C-players must go
• "There's only room for A-players here"
3) Re-engagement strategy:
• Hook viewers at 3-minute mark
• Use spectacles that only MrBeast can do
• Example: Carl watching Josh in prison video
4) Data-driven content:
• Creators are data scientists, not just entertainers
• 60M views = same as presidential debate
• Obsess over audience retention graphs
5) Constraints fuel creativity:
• Don't rely on big budgets
• Example: Year's supply of Doritos is more engaging than $20k cash
• "Creativity is the answer, not money"
6) Communication is key:
• Define when to use in-person, email, or text
• No excuses, move on mentality
• "Late" isn't in MrBeast's dictionary
7) Consultants are cheat codes:
• Leverage expert knowledge
• Example: Call previous world record holder
• "Consultants are a gift from God"
8) Brand deal integration:
• Make ads part of the content
• Avoid boring, scripted brand mentions
• Goal: No viewer realizes it's an ad
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