Download HubSpot Google Ads Planner to build your first PPC campaign [FREE TEMPLATE] https://clickhubspot.com/Google-Ads-C...
In this video, we will go over how to build your first Google Ads campaign. Understanding how Google Ads uses an auction system to rank the ads that appear on the search results page and to determine the cost for each ad click. The order in which ads appear on the page is based on a calculation called Ad Rank. You need to take into consideration three factors that can impact your Ad Rank: expected clickthrough rate, landing page, and Ad relevance.
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