Power of Culture in Marketing with Anastasia Kārkliņa Gabriel
Tune in to the latest episode of the On Branding Podcast featuring Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and an expert in inclusivity in marketing, media, and tech.
CONTENTS:
00:39 Welcome to On Branding Podcast
00:42 Meet Dr. Anastasia Kārkliņa Gabriel
01:27 Defining Cultural Intelligence
02:17 Performative Marketing vs. Inclusive Representation
09:47 The Four C's Framework
15:24 Examples of Cultural Intelligence in Action
16:57 How to Start Implementing Cultural Intelligence
21:46 Connecting with Dr. Anastasia Kārkliņa Gabriel
In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'.
We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity.
Anastasia also provides actionable advice for marketers to expand their cultural literacy and create impactful, inclusive campaigns.
Anastasia's LinkedIn:
/ anastasiakgabriel
Her book on Amazon:
https://amzn.to/3OKK5oz
Podcast Page:
https://www.ebaqdesign.com/podcast/po...
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