The advertisement makes a huge part of any marketing strategy. From the leading brands to the emerging ones, all of them invest immensely into advertisements to create brand awareness around their products.
Anybody with a creative bent of mind and some understanding of advertising should rule the industry. In this 60 minutes webinar, our extremely qualified coach, Richa Chopra will take you through all about Advertising.
She will discuss the following - What are ads? - Types and modes of advertisements - Goal Setting and Audience Targeting - Competition Analysis -Budget Analysis
Timestamps:-
0:00 - Introduction
4:00 - Basics on Advertisements
09:47 - Google Ads
17:32 - Online Media
21:05 - Offline/Traditional Media
23:44 - Advertising Planning
30:23 - Things to keep in mind
37:56 - Audience targeting
43:56 - Google Ad targeting
46:39 - BUdgeting the campaign & Analytics
49:45 - Analytics for Ads
53:10 - Analytics for Google Ads
56:24 - The dreaded CPC
58:05 - How CPC works?
1:01:13 - Google Ads Trends you can't ignore
1:03:00 - Audience Question
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