$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi (Book Review)
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With the $100M Offers method, when I was young and in my 20s, I made more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo put together. It's true. And you will be able to use it.
But not too long ago, my business was so bad that I couldn't even give away my skills for free. I would look at my bank account at the end of each month, hoping to see growth. Something had to change, but I didn't know what.
I went from losing money to making $36 for every $1 I spent over the next 48 months. During that time, we made more than $120,000,000 in four different industries: service, internet, software, and brick and mortar.
But, unlike everyone else, we didn't have good channels, good ads, or a niche market with a lot of money. We didn't even send emails until we had sold more than $50 million. Instead, we were good at one thing: making deals that were so good, people felt silly turning them down.
Here's what this book will teach you exactly:
How to charge a lot more than you currently are
We use the "tiny market, big money" method to zero in on special markets that are full of money.
The method for "unfair" prices: How we made our prices 100 times higher and got more people to say "yes"
The value flip...so you never have to worry about being priced again
The price loop that works well: Use it to outspend your competitors (for good) and get the best people to work for you by using your product.
How to make your product so good that customers will find a way to buy it
The unbeatable value equation is to make what you sell worth more than what your customers have ever gotten.
The delivery cube is a way to get your goods and services to people for less money while giving them more.
The trim and stack hack is a way to make as much money as possible by using the best delivery methods. (This has never been made public, but it's how we made $17 million in a year on $28 million in sales when I was 28.)
How to improve your deal so much that people buy it right away
The stack of lack: How to use the three types of shortage in every offer you make to get people to buy as soon as you ask them to.
The "everyday" urgency plan: To get people to buy right away, use daily life to create real, ethical time pressure.
Unbeatable gifts... and watch your prospects' hesitations melt away as they start reading their credit cards to you before you're even done.
God-mode guarantees: So good that anyone will say "yes" to them, even people who would never buy from them before. I'll show you how to put all four kinds of promises on top of each other. I even give you 13 of my best promises. swipe for yourself word-for-word.
Magic naming formula to get the best response and conversion rates from everything you do to get new clients
And so much more
The techniques in this book are so easy, so quick, and so successful that it seems like they work by magic. If you use even one of the ideas in this book, you'll notice a difference in how your prospects act. And you'll know the $100M Offers method works when people start asking, "What do I need to do to move forward?" before you even ask for the sale.
Alex Hormozi's book "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No" is a step-by-step guide to making offers that make potential customers feel stupid for saying no. The book is split into 5 pieces, and each one is about a different part of making offers that sell well.
Section 1: The Foundation of a $100M Offer
This section goes over the most important parts of a $100M offer, such as how important it is to offer a unique answer to a specific problem, make people feel like time is running out, and show social proof. Hormozi also says that it's important to know how pricing works psychologically and how to use that knowledge to make good deals.
Section 2: The Offer Stack
This section goes into depth about the "offer stack," which is a group of separate offers that are put together to make a bigger, more appealing offer. Hormozi shows how to set up an offer stack, how to price each offer separately, and how to use scarcity and haste to make the offer seem more valuable.
Section 3: The Offer Funnel
In this part, we'll talk about the offer funnel, which is the process of leading potential customers through a series of offers that get more expensive and better over time. Hormozi shows how to make a good offer funnel, including how to move people through the funnel with lead magnets, tripwires, and core offers.
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