399: LeanData: Overcoming New Category Challenges to 8-Figures - with Evan Liang
Evan Liang is the co-founder and CEO of LeanData, a platform that helps revenue teams manage all go-to-market motions.
Show Notes: https://saasclub.io/399
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00:00 Introduction and Favorite Quote
00:55 Overview of Lean Data
02:31 Founding Story and Early Challenges
03:46 Initial Product Development and Customer Acquisition
05:09 Evolution of Lean Data's Product
10:15 Account-Based Marketing and Lead to Account Matching
16:11 Customer Validation and Scaling Up
20:12 Challenges of Creating a New Category
22:34 The Long Sales Cycle: Patience and Persistence
23:30 Understanding Customer Pain Points
25:19 Identifying Early Adopters
26:54 Community Building and Guerrilla Strategies
28:58 Challenges with Traditional Marketing
34:58 Scaling Through Customer Advocacy
39:01 The Future of Go-to-Market Strategies
41:50 Lightning Round: Insights and Advice
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