Types of Targeting for Amazon Ads: Automatic vs Manual Targeting
Automated targeting allows Amazon to do the heavy lifting for you. It uses Amazon’s advanced algorithms to automatically match your ads to relevant search terms and products. This is a great option for beginners or those looking to save time. It’s efficient and can help you discover new keywords you might not have thought of.
On the other hand, manual targeting gives you full control. You can select specific keywords and products you want to target. This method is ideal if you have a clear understanding of your target audience and want to fine-tune your campaign for better precision. It allows for more strategic bidding and can potentially lead to higher conversion rates if done correctly.
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