How Does Facebook Ad CTR Influence Facebook CPM and ROAS?
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❗In this video, we will analyze the correlation between CPM, CTR and ROAS on Facebook ads while examining 2 different Facebook ad accounts!
✔️ Do CPMs and CTRs affect ROAS in Facebook ad conversion campaigns?
✔️ How do CPM and CTR behave on Facebook ad accounts with higher and lower Average Order Values / trained and untrained pixels?
✔️ Should you consider CPM and CTR when you’re optimizing a Facebook ad campaign?
Learn how to decode 3 of the most discussed Facebook ad metrics with proof based on live Facebook ad accounts! 🔥
#facebookads2023 #ecommerce #metaads #meta2023
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CHAPTERS
0:00 Intro: CTR & CPM in Facebook Campaigns
1:38 How to Evaluate CTR, CPM & ROAS
2:04 Live Facebook Ad Account - High AOV
4:10 Live Facebook Ad Account - Lower AOV
6:38 Overview: CTR, CPM, ROAS in Conversion Campaigns
7:35 How to Learn More about Facebook Ads
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