When it launched in 2001, the Hallmark Channel initially struggled to find its voice in the crowded world of cable network TV. Today, the channel has become synonymous with second-chance romances and feel-good holiday fare — in 2021 alone, the network premiered 40 new Christmas movies.
But Hallmark’s days as the go-to holiday romance channel may be numbered. In 2021, the GAC network rebranded as GAC Family, under the direction of former Hallmark president Bill Abbott. With a new focus came new programming, but a familiar feel and several familiar faces from the Hallmark channel. So what’s going on? We finally know why these stars left the Hallmark Channel.
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