Why Companies Are 'Debranding'
In recent years, some of the world’s biggest companies have discarded depth and detail to “debrand”. But what prompted this landslide of logo debranding? Bloomberg Opinion's Ben Schott breaks down this trending direction of brand identity.
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From Burger King and Toyota to Intel and Warner Brothers, major brands are discarding detail and depth. Why now, and what’s the rush?
Learn more: https://www.bloomberg.com/opinion/art...
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