5 myths Fast Fashion brands want you to believe (SheIn, H&M, Zara, ASOS…)
Exposing 5 myths that the Fast Fashion industry would LOVE you to believe... Looking at the facts behind the greenwashing, from the likes of Shein, Zara, H&M, Primark and friends.
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👀 SEEN OR MENTIONED IN THIS VIDEO:
Manon’s video on fashion history up to today (in French): • Vous êtes victime de la mode même si ...
McKinsey 2016: we buy more and more clothes: https://www.mckinsey.com/capabilities...
Garments purchased & budget spent per year (U.S.): Euromonitor: https://fashionunited.com/global-fash...
Eurostat / McKinsey 2021: Bangladesh dependent on fashion exports & cost of importing a t-shirt to Europe: https://www.mckinsey.com/industries/r...
Fast fashion is disposed of within 1 year: McKinsey & Company 2016: Style that’s sustainable: A new fast-fashion formula.
Only a small share of textile waste is collected / recycled: Ellen MacArthur Foundation 2017: A New Textiles Economy: Redesigning Fashion’s Future.
National Geographic 2023: textile dump in Chile’s Atacama desert: https://www.nationalgeographic.com/en...
Greenpeace Germany: SheIn lab test November 2022: https://www.greenpeace.org/internatio...
#FashionRevolutionWeek: how to get involved & learn more about the industry: https://www.fashionrevolution.org/frw...
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