What is Cohort Analysis? || Retention Rate || Data Analysis || Dynamic Array Formulas
In this tutorial, you will learn the meaning of cohort analysis and how to calculate retention rate to understand patterns in customer behavior for better decision-making.
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Content
00:02 Intro
00:16 What is a cohort?
00:47 What is cohort analysis?
01:23 Types of cohort analysis
02:03 How to perform cohort analysis
05:25 The data
05:57 Purchase rate
03:10 Date of first purchase
03:29 Group into cohorts
03:53 Age of cohorts
04:30 Cohort table
07:15 Understanding the result
09:00 Retention rate
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