The Benefit of Having a Value-Based Business (Sean Greenwood)
Did you know that 82% of consumers will shop from brands whose values align with their own? Now more than ever, people are looking to brands to do good—a brand that does this very well is Ben and Jerry's.
In this episode, Sean Greenwood, Director of Public Relations and Communications at Ben and Jerry’s is joining us to discuss some of his favorite brand campaigns. Sean highlights the unique approach he and his team take with PR and communications at Ben and Jerry's. Listen in as he shares how you can be better about infusing your values into your business.
The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Use the code PODCAST to get 20% off your first year as a new member: https://www.honeybook.com
Review full show notes, resources, and transcript at https://podcast.honeybook.com
Connect with the guest:
X: https://twitter.com/prpoobah?lang=en
Connect with Akua:
Instagram: / akuakonadu_
Website: https://akuakonadu.com/
Смотрите видео The Benefit of Having a Value-Based Business (Sean Greenwood) онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь HoneyBook 22 Ноябрь 2023, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 144 раз и оно понравилось 5 людям.