Blu Bank 3D Animation | Translating Color into Motion
Video Overview:
This 3D animation for Blu Bank brings the vibrant identity of their physical cards to life through motion and color. The animation encapsulates Blu Bank's dynamic approach to modern banking, where every card represents a unique expression of individuality. It's more than just an animation; it's a product presentation designed to showcase Blu Bank’s bold and fresh brand identity.
Concept and Story:
The idea behind this animation was to visually showcase the vibrant and diverse color palette of Blu Bank’s physical cards. Each card symbolizes personal expression, and the animation highlights this through a journey of fluid motion and soft transitions. The result is a cohesive narrative that embodies Blu Bank’s modern, forward-thinking spirit.
Software Used:
This project was executed using Maxon Cinema 4D for the 3D modeling and animation, while Redshift was utilized for rendering. These tools provided the flexibility and realism needed to capture the vibrant hues of the cards while maintaining fluid motion and soft body dynamics.
Visual Identity:
The visual language of the animation is grounded in Blu Bank’s bold and diverse color palette. Each card's movement enhances the distinct shades, creating a rich, energetic flow. The interplay between light, shadow, and vibrant colors amplifies the visual impact, bringing the identity of Blu Bank to life.
Music Credits: Future Chill by Magiksolo
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