Get New Customers | New Customer Acquisition Tactics (Advanced)
Is your advertising strategy delivering a strong ROAS but failing to get new customers? If you’re frustrated by the lack of first-time buyers in your customer base, this video is for you. I'll break down why focusing only on ROAS can be misleading and share powerful strategies to help you get new customers who will turn into loyal repeat buyers.
In my 10+ years of experience managing ad campaigns for major brands like Coca-Cola, New Balance, and Starbucks, I’ve seen firsthand how agencies often prioritize in-platform results over real business growth. But if your goal is to get new customers, it’s time to shift your approach. In this video, I cover:
How to realign your goals with your agency to focus on New Customer Acquisition (NCAC) rather than just ROAS.
Proven strategies to identify and exclude existing customers from your ad campaigns on platforms like Google and Facebook, ensuring your ads reach new prospects.
The importance of using lead generation campaigns to get new customers through targeted offers and discounts, specifically designed for first-time buyers.
How to leverage affiliate marketing through platforms like ClickBank to drive new customer acquisition without the risk of paying for repeat customers.
By implementing these strategies, you’ll not only get new customers, but also build a robust pipeline of potential buyers who can become lifelong brand advocates. Whether you’re running your ads in-house or working with an agency, these tips will help you optimize your campaigns for real growth.
Make sure to subscribe to my channel for more in-depth digital marketing tips and tricks to take your business to the next level. Let’s make your marketing efforts work harder by focusing on what truly matters—getting new customers!
#customeracquisition #roas
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