What is disruptive innovation | Innovation Crash course part 5
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What is disruptive innovation? In business theory, a disruptive innovation is an innovation that creates a new market and value network and eventually displaces established market-leading firms, products, and alliances. It is a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves 'up market', eventually displacing established competitors."
Learn about disruptive innovation from the lesson five of the crash course on Innovation.
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