13 Music Marketing Knowledge Bombs In 9 Minutes
Music Marketing Strategist Jesse Cannon delves into several crucial strategies for musicians looking to market their music effectively with little to no budget. It emphasizes the importance of a good idea over having a large budget for music videos, leveraging one's musical bio to shape public perception, and the technique of incrementally building a fanbase by strategically releasing new songs to promote older ones. It also covers the underrated power of television for music discovery over popular platforms like TikTok and Spotify, and provides detailed steps for using Spotify's algorithm to an artist's advantage. Additionally, it outlines how to schedule music releases and use social media for extended promotion, stresses the significance of identifying with a genre or creating a niche for targeted marketing, and concludes with tips for choosing the right 'link in bio' tools for musicians in 2024.
00:00 Unlocking the Power of Ideas in Music Videos
00:31 Mastering Your Music Bio for Maximum Impact
01:08 Reviving Old Songs with New Releases
01:55 Hacking Spotify's Algorithm for Greater Visibility
02:21 The Surprising Truth About Music Discovery
02:54 Building Your First Fanbase: A Strategic Approach
05:24 The Myth of Releasing Music Every Two Weeks
07:03 Optimizing Song Promotion Cycles for Growth
07:37 Leveraging Social Media for Effective Music Promotion
07:47 Navigating Genre and Identity in Music Marketing
08:24 Creating Viral Music Moments on TikTok
08:52 Choosing the Best Link in Bio Tools for Musicians in 2024
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