Enhancing Global Content Strategy: Danone & Adobe
In this video, we explore Danone's collaboration with Adobe to revolutionize their global content strategy. Danone, a prominent name in France, operates in three main businesses: dairy, water, and specialized nutrition. With numerous brands across various countries, managing and optimizing content is crucial.
Key Highlights:
00:00 - Introduction to Danone's diverse business operations.
00:24 - The importance of content reuse and tracking KPIs.
00:42 - Simplifying content management and reducing costs with Adobe.
01:03 - Building strong partnerships and responsive support from Adobe.
01:26 - The successful first go-live with Adobe and ongoing collaboration.
01:44 - Preparing for major events like the Paris Olympics with Adobe's Success team.
02:06 - Leveraging Adobe's tools for better user insights and platform adoption.
02:23 - The significance of having a trusted partner in Adobe for seamless operations.
Discover how Adobe Ultimate Success supports Danone in creating, managing, and reusing content efficiently, ensuring that their global operations run smoothly and effectively. This partnership highlights the value of collaboration, innovation, and reliability in achieving business goals.
Learn more about Adobe Success plans: https://bit.ly/3XcHbOe
****
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/
Смотрите видео Enhancing Global Content Strategy: Danone & Adobe онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь Adobe Experience Cloud 07 Июнь 2024, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 602 раз и оно понравилось like людям.