What Happened To Nintendo?
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Nintendo is one of the largest gaming companies in the world. Their consoles and franchises are enjoyed by people of all ages as Nintendo specializes in making fun family-friendly games. The Switch is the latest addition to their lineup and it seems like it’s performing better than ever. It even has the possibility of becoming the best-selling console of all time, but behind all the layers, Nintendo isn’t doing as well as you might think. In fact, they’re only pulling in about half the revenue that they were pulling in back in the late 2000s. The primary reason for this is that in order to make the Switch work, Nintendo had to cannibalize both their console market and their handheld market and bet it all on a hybrid console. While that hybrid console ended up doing really well, it doesn’t quite measure up to the success of a standalone console and a standalone handheld device. This video explains the struggles that Nintendo has been facing behind the scenes over the past 15 years and the obstacles they’ve been in reclaiming their former glory.
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Timestamps:
0:00 - The State Of Nintendo
2:08 - The Fall Begins
5:38 - Gimmicks Fall Flat
9:04 - Betting It All
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This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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