Product Marketing Manager: Its Role and Tasks on the Leadbot Release Example (Part 1)
More about product marketing on Dashly website: https://www.dashly.io/blog/product-ma...
Some times ago we released new feature - Leadbot (by the way, this is a really useful product - https://www.dashly.io/chatbot/).
Using this example, Valerie Fenske talked about the role of Product Marketing Manager in saas startup.
In this product marketing case study, you will find out what is product marketing, what product marketing skills are required, and which stages of release the product marketer involved in.
Timecodes:
00:00 - Intro
00:27 - The role of product marketing manager (PMM)
01:29 - In which stages of release the product marketer is involved
03:14 - Research stage
04:49 - Feedback
05:14 - Competitor analysis
06:15 - Naming and pricing case study
07:21 - Summary
07:42 - Very important question
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