Pico VR: How It Went From Manufacturing Oculus Headsets To Winning +50% China’s VR Market (#10)
Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.
Pico might be the "Oculus of China" in more ways than one.
👀 It was spun out from the same OEM (original equipment manufacturer) that produces all of the Oculus headsets.
In this episode we retrace Pico’s founding story through the Bytedance acquisition and then unpack the marketing and sales strategies they are using to win +50% of China’s VR market share.
PODCAST INFO:
Apple Podcasts: https://apple.co/3hkkvca
Spotify: https://spoti.fi/3E9kNeH
RSS: https://bit.ly/ChinaBusinessBreakdownPod
Full episode playlist: https://bit.ly/ChinaBusinessBreakdownYT
OUTLINE:
00:00 - Introduction
02:09 - Metaverse, Chinese vs Western understanding
07:23 - Comparison, Meta Quest vs Bytedance Pico
12:07 - Oculus founder
12:54 - Pico founding story
16:16 - Will Pico or Meta ultimately win?
18:00 - Pico physical stores
23:20 - Pico’s China funnel
30:16 - Pico’s livestream
32:10 - Pico WeChat Posts
33:25 - Pico's Weibo
34:20 - Pico on REDBOOK
36:18 - KOL Pico Campaign
37:06 - Pico WeChat Ad
39:03 - Regulatory policy, implications for Meta
41:54 - How Quest could sell to enterprise users in China
44:23 - Protecting IP
45:59 - Being competitive in China
47:30 - Pico’s esports play
LINKS:
📧: Sign up for the Adgogo Newsletter: https://www.adgogo.co/en/newsletter
🚀: Grow in China with the help of our full stack China agency: Quickeast.com
📚 : Learn more from the ChinaAdLibrary.com
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