The perfect company logo should have these 3 key features
Neuro-Insight CEO, Heather Andrew spoke with Business Insider about what key features a logo should have to be most effective.
She had picked 3 key areas to focus on: colours, shapes and sounds.
Heather said: "Iconic triggers we look at which the brain uses to identify brands are things like colours, shapes and sounds. So the most effective logos are the ones that pull as many of those levers as possible."
Watch and follow as to how and why these 3 key features will make the perfect company logo.
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