How to Set Up Google Alerts (+ 6 Ways to Use Them to Grow Your Blog)
In this quick tutorial, we're walking through how to set up Google Alerts—a free tool (from Google) that can actually help grow your blog's traffic, influence and your personal brand in a few very exciting ways.
0:00 - Introduction to setting up Google Alerts
0:15 - What are Google Alerts? Google Alerts are free notifications from Google, letting you know when specific terms are mentioned around the web, letting you constantly monitor the Internet for a specific query or words.
0:50 - How to set up a Google Alert in 3 simple steps
1:03 - Step 1: Make sure you're signed into your Google account and navigate in your web browser to google.com/alerts
1:20 - Step 2: Using the search bar near the top of the page, type in the term or query you'd like to receive Google Alerts for
1:58 - Step 3: Click on "show options" to set the specific parameters of your Google Alert (how often, sources, language, region, how many and where to deliver your alerts)
3:39 - Using Google Alerts to grow your blog's traffic and build your brand
3:49 - Strategy #1: Translating alerts into endless ideas for new blog content
4:13 - Strategy #2: Spotting unlinked mentions of your website, name, brand, product or services
4:52 - Strategy #3: Identifying highly targeted guest posting opportunities
5:33 - Strategy #4: Answering questions in your blog's niche (and connecting with real potential readers & collaborators)
6:01 - Strategy #5: Protecting your own intellectual property and brand online
6:23 - Strategy #6: Monitoring top competitors and influencers in your niche to see where they're writing, what people have to say and inspire ways to stand out from the crowd
7:07 - That's it! Go out and create Google Alerts that'll help create opportunities for you to connect, share and collaborate around the web
For an even more in-depth guide to setting up Google Alerts (including screenshots and more context around these growth tactics), check out my tutorial here: https://www.ryrob.com/how-to-set-up-g...
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