Discover the secrets of "B2B Customer Journey Mapping" in this comprehensive guide. Learn how to map out each touchpoint in your customer's journey, from the initial awareness to the final decision-making stage, and maximize your B2B sales pipeline!
In This Video:
Explore the intricacies of B2B Customer Journey Mapping.
Identify key stages in the B2B customer journey.
Develop strategies for optimizing touchpoints to enhance engagement.
Utilize data-driven insights for informed decision-making.
Enhance customer experience to boost revenue, loyalty, and referrals.
This video is perfect for professionals in various B2B sectors, this video dives deep into B2B Customer Journey Mapping, offering valuable insights and actionable strategies.
Timestamps:
00:00 - Introduction to Customer Journey Mapping
00:10 - Increasing Revenue
00:30 - The Content Marketing Funnel
01:07 - Intro to Customer Journey Mapping
02:06 - What is a Marketing Touchpoint?
03:08 - Starting A Customer Journey Research Project
04:26 - How To Win Over A Referral, Example
06:15 - How To Close A Lead from Social Media, Example
07:28 - How To Leverage Content To Close More Deals
08:02 - Getting Started
09:08 - Final Thoughts
Further Reading:
Complete Guide to B2B Customer Journey Mapping: https://www.steelcroissant.com/blog/t...
Capturing Attention with Awareness Stage Content: https://www.steelcroissant.com/blog/h...
Using Consideration Stage Content to Encourage Leads: https://www.steelcroissant.com/blog/h...
Powerful Decision Stage Content to Close Sales: https://www.steelcroissant.com/blog/h...
Recommended Tools:
Active Campaign for Email Marketing & Automation: https://www.activecampaign.com
Calendly for Call/Meeting Scheduling: https://www.calendly.com
Webflow for Websites: https://www.webflow.com
Monday.com for CRM: https://www.monday.com
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