Choosing an online community platform is HARD...but in this video I break it down into 2 simple steps...helping you decide between Discord, Discourse, Slack, Mighty Networks, Khoros, and many other platforms too.
In this comprehensive tutorial, I delve into the crucial process of selecting the ideal online community platform tailored to your audience's needs.
Whether you are a community manager, developer relations (DevRel) professional, or simply looking to build a vibrant online community, this video offers a simple, straightforward, step-by-step guide to help you make an informed decision.
The video begins by categorizing the various online community platforms into three primary types: forums, chat channels, and all-in-one solutions.
Understanding your audience is critical, and we break down potential users into six categories: executives, developers, consumers, gamers, hobbyists, and enthusiasts. Each of these groups has unique preferences and needs, which we align with the most suitable community platforms.
For executives, real-time chat channels like Slack and Telegram are ideal due to their preference for quick, high-value discussions. Developers tend to favor platforms like Discord for real-time interaction, but they also appreciate high-quality forums such as Discourse. Consumers generally seek familiar experiences, making Facebook Groups and comprehensive solutions like Mighty Networks a good fit. Gamers thrive on platforms like Discord, where they can engage in real-time with fellow gamers. Hobbyists benefit from all-in-one platforms like Buddy Boss and Mighty Networks, which offer a range of features for sharing content and hosting events. Enthusiasts, who may have diverse and niche interests, prefer dynamic and interactive communities.
The video also provides detailed recommendations for specific platforms within each category. For forums, Discourse stands out for its feature-rich, open-source nature, while Vanilla Forums offers high customization, and Khoros is suitable for enterprise solutions. In the chat platform category, Slack is excellent for team collaboration but can be costly, whereas Discord is more affordable and packed with community-building features. Telegram offers security and versatility, and Mattermost provides an open-source, self-hosted option. Among all-in-one platforms, Mighty Networks and Buddy Boss are highlighted for their comprehensive and innovative features, while Facebook Groups remain a free and familiar choice for many users.
Throughout the tutorial, real-world examples are used to illustrate the importance of matching the right audience with the appropriate platform. The video concludes with valuable tips on maintaining an active and engaged community, emphasizing practical application and encouraging viewers to share their audience and platform choices in the comments. By following this guide, you will be well-equipped to select the best online community platform for your specific audience, ensuring a thriving and engaging community.
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