10 Performance Max Optimizations You Didn't Know [Google Ads 2024] - Part 1
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Today I’m sharing the top 5 Performance Max optimizations you need to know for 2024 and beyond. This is just the first part of a two-part series where I leverage my agency's experience of spending millions on Performance Max in Google Ads for our clients. Get ready for some insider tips and strategies that are working right now!
In this video, you'll learn:
🎯 How to use bidding strategies effectively to attract more valuable new customers
🎯The right way to use search themes to target non-obvious keywords
🎯The importance of keyword-rich titles in your product listings
🎯How to use the Product Type field for improved ad performance.
🎯How to add negative keywords in your Performance Max campaigns
Stay tuned for the next video for more optimization tips, and don't forget to subscribe for weekly insights into Google Ads, paid traffic, and Ecommerce marketing!
Resources Mentioned In The Video
Performance Max Negative KW Request Form:
https://support.google.com/google-ads...
Timestamps:
00:00 Introduction
00:40 1. New Customer Acquisition
02:50 2. Use Search Themes Properly
04:14 3. Craft Keyword-Rich Product Titles
05:56 4. Optimise The Product Type
06:59 5. Add a Negative Keywords List
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