Track, Export then Prompt: AI-powered insights from GA4, campaigns, and other sources
00:00 - AI-powered insights from GA4, campaigns, and other sources
03:13 - Discussion on the diversity of use cases and focus on data analysis in AI.
06:03 - Importance of having a data protection officer for in-house teams.
09:01 - Proxy for topic, source of traffic, and general metrics.
12:14 - Application of a method on a site with limited social traffic.
15:06 - Onboarding and expectations from new hires in data analysis.
18:02 - Tips on making content scannable with SEO practices.
21:02 - Excitement about AI experiences and audience understanding.
24:01 - The necessity of AI to consider various factors.
27:01 - Addressing content gaps in published materials.
30:01 - AI's role in suggesting new topics and articles.
33:13 - Using URL appendages for analytics and source attribution.
36:07 - Comparing data sets from email campaigns and website behavior.
39:04 - Using AI for topic categorization aligned with blog categories.
42:04 - Observations on the effectiveness of different marketing contexts.
45:05 - Recommendations for improving operational efficiency.
48:01 - Considerations for adjusting ad spend budgets.
51:10 - Deciding on prompts and training culture in agencies.
54:00 - Introduction to a startup focusing on brand strategy and creative tools.
57:06 - Presentation of a specific prompt.
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