ETRADE – Yacht Life (2017)
“Hard Work” is anything but, and seems to build from where “Yacht Life” left off. This time, though, the guy partying on the yacht is much older than your dumb high school friend. “The harder you work, the nicer the vacation … your boss goes on.”
“Don’t Get Mad” is a pretty aggressive departure from “Opportunity Is Everywhere,” a cutesy R/GA campaign from last year in which various investors spoke in tongue-twisters to describe the sectors they’re literally banking on. It is folksy in comparison, more a message about betting on passions than chasing obscene opulence.
Client: E*TRADE Financial
Agency: MullenLowe US
Original Music: Mophonics
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