Zach Hale | Shaping the Future of Automotive Training and Marketing | We Rock DM Amplified
Daniel Bisett and Tricia Ulberg host "We Rock DM Amplified" and interview Zach Hale, founder of Dune Automotive and Pro Auto Films, about his digital marketing strategies and business journey. Zach explains his transition from door-to-door sales to the automotive industry, initially inspired by working on high-end cars like Lamborghinis. He shares the challenges and growth of his business, including owning multiple shops, one of which failed, and his new focus on digital training programs for automotive films.
Tricia, who knows Zach from their Masters of Business Creation (MBC) program at the University of Utah, highlights their focus on strategy and target audience identification. Zach explains the development of his educational site aimed at training employees and hobbyists in automotive film application. He emphasizes the importance of making the training accessible online to free up time for shop owners.
The conversation delves into the marketing strategies for Dune Automotive and Pro Auto Films. Zach discusses his experience with paid ads on Instagram and Facebook, noting issues with Facebook’s algorithm affecting their lead generation. He also shares insights into the importance of capturing client information and the decision to include or exclude pricing on their website.
Tricia and Daniel provide expert advice on improving Zach’s digital presence, suggesting the integration of Dune Automotive’s credibility into Pro Auto Films, improving website SEO, and enhancing social media content for better engagement and accessibility. They emphasize the need for transparency and credibility on Zach’s course website, suggesting the inclusion of more detailed information about the team behind the courses and demonstrating the quality of the training materials.
Zach expresses his appreciation for the insights and plans to implement the suggestions. The hosts commend Zach’s entrepreneurial spirit and look forward to seeing his continued success in both the automotive and training sectors. They conclude by sharing contact information and encouraging listeners to follow Dune Automotive on Instagram for updates.
Client websites:
https://duneautomotive.com/
https://www.proautofilms.com/
Смотрите видео Zach Hale | Shaping the Future of Automotive Training and Marketing | We Rock DM Amplified онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь We Rock DM 22 Май 2024, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 18 раз и оно понравилось 1 людям.