GSummit SF 2012: Kevin Ackeroyd and Wes Wasson - Gamification for Business
Come to this year's GSummit at http://gsummit.com
Gamification for Business: The Future of the Enterprise by Kevin Akeroyd, SVP of Field Operations at Badgeville & Wes Wasson, CMO at Citrix.
Applying game design strategies to non-game, business environments requires a fundamental understanding of that business'objectives, digital touch points, and audiences. In this talk, join Badgeville and a Fortune 500 customer to explore how gamification is changing the face of the modern social enterprise. Learn how game mechanics, reputation mechanics, and social mechanics can be deployed across your website, mobile and enterprise applications to increase adoption of key technology investments as well as customer loyalty and engagement.
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