Boost sales & bust customer churn with this stupidly simple (and fun) customer-engagement hack
Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share.
Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.
As the self-titled Papa Bear of Bonjoro, a lot of things that happened were unexpected and started in the most unlikely places. Matt shares with us three high-converting video sales funnels you can use to get immediate results.
Tune in to get those little gold nugget insights to spur on some creativity!
About today’s guest Matt Barnett
Matt Barnett is the founder of Bonjoro, a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings.
Connect with Matt Barnett through:
Matt Barnett’s LinkedIn ( / mbjbarnett )
Bonjoro’s website (https://www.getbonjoro.com/)
Bonjoro’s Facebook ( / bonjoroapp )
What we discussed in Episode 496
A brief recount of what sparked the idea for Bonjoro
Matt talks about getting picked up by big companies
Matt shares the problem with chasing perfection
Getting popular in a niche he didn’t expect
How they came up with a French-sounding name and a bear as part of their brand
The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart
Their most effective marketing channels
Matt tells us how Bonjoro works
How to effectively use Bonjoro in conversion, activation, and growth funnels
Matt talks about overcoming camera shyness
How offline businesses use Bonjoro
Matt shares the importance of saying thanks to customers
Matt tells us about the new upcoming features for version 2 of Bonjoro
Timbo’s Top 3 Attention Grabbers
Here’s what grabbed my attention from chatting with Matt ...
1) I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for.
2) I love the question Matt posed about “How do you treat a new customer?”
3) And I love how the marketing team at Bonjoro spend time carving out long-form content like eBooks once or twice a year. Remember if you buy Bonjoro at GetBonjoro.com, send Sofia your proof-of-purchase and I’ll send you a Playbook with 30 tried and tested ways of using it. Sofia’s email is [email protected]
What grabbed your attention?
Let me know in the Comments section below.
This week's Monster Prize Draw winner
It’s time to reward another motivated listener for taking some serious marketing action.
Today’s winner is Adam Rodger of Thrive Pharmacies.
Other resources mentioned
A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List (https://smallbusinessbigmarketing.com...)
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