How to Accept Donations on Your Facebook or YouTube LIVE Stream
How to Accept Donations on Your LIVE Stream. Download our guide here: streamgeeks.us/giving
Accepting and offering donations on your live stream is now easier than ever. Join today as we walk you through how.
Let’s assume that the ultimate goal for your live streaming program is growing your community, accepting new members and spreading the message of God. Accepting contributions online may become a major revenue stream to support the church. Most churches that I have worked with prefer the word “digital contributions” over “digital donations”. The word “contribution” and “contributor” generally hold higher esteem over “donations” and “donor”. There are multiple ways to get started with accepting online contributions and perhaps the easiest way to get started is putting a digital contribution button on your website. Most churches will use a PayPal account to set up a contribution button on their website but I will recommend Pushpay.com as well because services dedicated to worship giving can have a transformational effect on your churches fundraising capabilities. Once your PayPal account is all set up, you can have a simple button put on your website by copy and pasting the custom HTML code into your website editor. This button will allow your contributor's financial contributions directly to your PayPal account.
Services such as Pushpay and Paypal make it easier for churches to set up recurring giving and Pushpay says “Recurring givers are the lifeblood of every church. Not only do these donors give 42% more annually than one-time donors but they also help churches maintain a steady budget during the ups and downs of giving throughout the year.” Digital giving services can help increase your online giving with multiple online tools including mobile giving, text giving and membership giving management suites. Steve Murray the Pastor of Real Life Church says “Sunday morning is no longer the main place that people give. We are starting to see people giving while they are on vacation and giving on a Sunday that they are not at church. People are able to give directly from their seat before the buckets even get around. Young people are even started to give…”
Let’s start with accepting contributions on Facebook. The first thing you will need to do is register your Facebook page as an authorized 501c non-profit. Once this is approved by Facebook every time you are mentioned on social media users will be prompted if they would like to include a donation button. Armed with this knowledge you can empower organizations that want to support you by collecting donations online on your behalf. You can also include a convenient link for your live stream viewers to donate inside your Facebook live videos. Facebook does an amazing job collecting donations and it even socializes the events which promote others to join in on the giving. For example, others will be able to see who has else has donated and the total amount donated. Facebook says this about fundraising on the platform “Before making your ask, build a strong Facebook presence. You’ll want to post 2-3 times per week to tell your organization’s story and the impact you’ve had. When you’re ready to make your appeal to donors, do so in a thoughtful way. When you post, include a call to action that makes it clear what you’re asking for and what your organization’s priorities are.” If you are live streaming your Sunday services, this is the perfect place to deliver your value and make a compelling ask.
YouTube offers a similar feature called “Super Chat”. Super chats are highlighted messages inside the YouTube Live chatroom that include a monetary contribution to your organization. Again, your organization will have to be registered as a 501c non-profit with Google to accept donations. Once you are all set up, other YouTube channels can elect to send all of their channels donations to your organization. This is a great way to enable other organizations to sponsor your church. Does someone in your church have a large following on YouTube? Do you have an event that might attract a large audience? These are perfect opportunities to raise funds on social media and I know you will find the experience rewarding.
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