How To Add Facebook Pixel on Shopify (2023 Guide)
Learn How To Add Facebook Pixel on Shopify (2023 Guide).In this tutorial, you will learn how to add the Facebook Pixel to your Shopify store. The Facebook Pixel is a powerful tool that allows you to track and optimize your Facebook ad campaigns, measure conversions, and gather valuable insights about your website visitors. Follow these steps to add the Facebook Pixel on Shopify:
Step 1: Generate your Facebook Pixel code
Log in to your Facebook Business account and navigate to the Events Manager section. From the menu on the left, click on "Pixels" and then select "Create a Pixel." Follow the prompts to create your Facebook Pixel. Once created, click on "Set up the Pixel" to access the Pixel code.
Step 2: Access the Shopify admin
Go to the Shopify website and log in to your admin account using your credentials.
Step 3: Navigate to the Online Store settings
From your Shopify admin dashboard, click on "Online Store" in the left-hand menu, then select "Preferences" from the dropdown menu.
Step 4: Scroll down to the Facebook Pixel section
In the Preferences section, scroll down until you find the "Facebook Pixel" field.
Step 5: Paste your Facebook Pixel code
Return to the Facebook Pixel page in your Events Manager and copy the Pixel code. Go back to your Shopify admin and paste the Pixel code into the "Facebook Pixel" field.
Step 6: Save the changes
After pasting the Pixel code, click on the "Save" button to apply the changes to your Shopify store.
Step 7: Verify the Pixel installation
To ensure that the Facebook Pixel is installed correctly, go back to the Facebook Events Manager. Click on "Continue Pixel Setup" and then select the "Email Instructions" option. Follow the instructions provided to verify the Pixel installation on your website.
Step 8: Configure advanced Pixel settings (optional)
If desired, you can configure additional advanced settings for your Facebook Pixel within the Facebook Events Manager. This includes setting up custom conversions, event tracking, and other advanced features to enhance your ad tracking and optimization.
By following these steps, you can successfully add the Facebook Pixel to your Shopify store. The Facebook Pixel will start tracking user behavior and events on your website, providing valuable data for your Facebook ad campaigns. Remember to regularly monitor your Pixel's performance and use the insights gained to optimize your advertising strategy and drive better results.
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