How to Promote Your Music Online: Best Practices for New Artists
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Hi, I’m Alex! With over a decade of experience in music promotion, I’ve worked with artists at every stage of their careers. In this video, I’m sharing the best practices I’ve learned to help you build a fan base online. Whether you’re just starting out or taking your career to the next level, these tips will guide you through the process of planning, creating visual content, and promoting your music.
Key Points Covered:
1. Planning Your Releases:
• Importance of release planning
• Checklist download available in the description
2. Creating Visual Content:
• Music videos, visualizers, and lyric videos
• Tips for budget-friendly content creation and editing
3. Short-Form and Long-Form Content:
• Strategies for YouTube, TikTok, and Instagram
• Creating and repurposing content to keep algorithms happy
4. Promoting Your Music:
• Organic reach vs. paid ads
• Boosts on Instagram and TikTok
• Working with digital marketing agencies
5. Influencer Marketing:
• Using platforms like sound.me for TikTok trends
• Contacting influencers and setting campaign goals
6. Distribution and Release Scheduling:
• Choosing the right distributor
• Pitching to Spotify editorial playlists
• Pre-save campaigns and digital advertising strategies
⌚️Timestamps:
0:00 - Intro
0:22 - Planning Your Releases
0:46 - Visual Content Ideas
2:10 - Long Form Content
2:30 - Short Form Content
3:00 - Plan Your Promotion
3:13 - Promote Via Ads DIY
3:55 - Hiring A Digital Marketing Agency
5:15 - My Agency
6:08 - Influencers Marketing
6:20 - Trend Ideas
7:24 - Hiring Influencers DIY
8:22 - Influencer Agencies
9:48 - Sound.me
11:25 - Repurposing Content
11:55 - Schedule Your Release
12:52 - Pre Save Campaign
13:51 - Promote Pre Save
15:03 - Recap
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John 3:16
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