Canon Learning Series - The Business of Creating Content – Beginner: Finding Clients
Content seems to be the buzzword of the last 5 years, but very few know how many layers are involved in creating great content, let alone how to turn it into a full-time job – or even a business.
To help us dig deeper and give you practical tips on turning your passion into your career, Tomi (aka @GadgetsBoy) has asked Steven Hertleer @stevenherteleer to guide you on this part of the journey. Steven is a full-time photographer and videographer who shoots advertising campaigns for major brands world-wide.
0:23 Chapter 1: Introduction
In the first episode, we cover the steps you’ll need to find and attract clients, and how to keep them.
01:04 Chapter 2: The right mindset
At times, establishing yourself as a photographer and videographer can be challenging, especially when you’re just starting your career. But it’s important to keep going – work on your portfolio, shoot for passion, shoot for fun, so when the time comes, you have work to show.
As well as being persistent, it’s essential to have the right kit. Choose a brand that’s efficient, user-friendly and offers a wide range of products that allow you to build your kitbag piece by piece.
Canon EOS R System: https://canon.sm/3ZPqia3
02:43 Chapter 3: How to sell
Being a content creator is all about building your personal brand. This can be hard at first, so start by watching your role models closely. Over time, adding in your personal touch will lead you to your signature style.
Having a clear vision of your style and values will show you your dream collaborators and clients, enabling you to work with brands that not only inspire you, but that share your goals.
04:07 Chapter 4: Communication
Communication is key. If you want to turn your passion into your career, you must represent yourself at client meetings and seek out your audience, publishing your work on platforms where they are present.
05:07 Chapter 5: In practice
How to put all the above into practice? Steven has the answers for you!
06:13 Chapter 6: Summary
Let’s look at what we’ve learned!
Subscribe to our channel and set up your notifications, so you don’t miss the intermediate episode, where we dig deeper into how to build your personal brand and signature style.
Watch all the available episodes here: • Canon Learning Series
#CanonEMEA #CanonLearningSeries #CanonEOSRSystem #SeeNoLimits
📷The products featured in this episode 📷
Canon EOS C70: https://canon.sm/43bgVo6
Canon EOS R5: https://canon.sm/43bNG4x
Canon RF 15-35mm F2.8L IS USM: https://canon.sm/3KlmgRd
Canon RF 24-70mm F2.8L IS USM: https://canon.sm/404CmEN
Canon RF 70-200mm F2.8L IS USM: https://canon.sm/3KhTZef
This episode was shot on:
Canon EOS C70: https://canon.sm/43bgVo6
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