Niching Up: The Narrower the Market, the Bigger the Prize by Chris Dreyer(Book Review)
Have you found your niche?
Would you like to be the most important person in it?
Here's the most important question:
Did you know there's an easy way to "create" your own market, become the best at it, and get repeat customers who pay you top dollar?
In Niching Up, Chris Dreyer, the owner of one of the most successful SEO companies for personal injury lawyers (Rankings.io), tells the story of how he found his niche through a nostalgic, self-deprecating story full of pop culture references, from Star Wars to collectible card games.
Some of the most important things you'll learn are:
Why niching up will help you attract more clients - and how to do it
The cons that prevent people from niching up, and how to overcome them
How to get rid of trash and make more money
Why specializing helps you add more value and charge more:
Niching Up is the book you need if you are just starting out in business, have been running a business for decades, or ran a great business that is now a commodity.
There are 16 chapters in the book, and each one talks about a different part of niche marketing.
Chapter 1: The Start
In the beginning, Dreyer gives an outline of the book and explains why businesses need to focus on niche marketing. He also talks about the perks of niche marketing, such as making more money and keeping customers loyal.
Chapter 2: How to Find Your Niche
This chapter gives an outline of niche marketing, including what it is and how it is different from marketing strategies that target a wider audience. Dreyer also shows why niche marketing can work better than marketing strategies that try to reach a wider audience.
Chapter 3: The Good Things About Specializing
Dreyer goes into depth about the benefits of niche marketing, such as increased profits, more loyal customers, and less competition. He also talks about how niche marketing can help a business become known as a master in its field.
Chapter 4: How to Find Your Niche
This part shows you how to find a niche market that will make you money. Dreyer shows how to do market research, find customers' pain points, and figure out how your business stacks up against the competition.
Chapter 5: How to Position Yourself in Your Niche
Dreyer talks about how to make your business look like a master in your niche market. He gives advice on how to come up with a unique value offer and become a thought leader in your field.
Chapter 6: How to Create a Niche Marketing Plan
Dreyer shows in this chapter how to make a niche marketing plan. He gives advice on how to set marketing goals, find target customers, and make a plan for marketing.
Chapter 7: How to Reach Your Niche Audience
This chapter looks at the different ways to reach a niche group through marketing. Dreyer shows you how to reach your ideal customers through social media, content marketing, and other marketing platforms.
Chapter 8: How to Create Content for Your Niche
Dreyer gives an overview of content marketing and talks about how to make content that your niche group will like. He also gives advice on how to make a content marketing plan and how to measure how well your content marketing is working.
Chapter 9: How to Build a Niche Brand
Dreyer talks about how to build a strong brand in a niche market in this part. He gives advice on how to create a brand identity, find your brand's style, and make your brand a trusted authority in your field.
Chapter 10: How to Sell to Your Niche Audience
Dreyer gives advice on how to sell to a niche group, such as how to make your sales pitch fit your target customers and how to gain their trust.
#marketing #easymarketing
🚀 Explore Your Industry-Specific Marketing Course: https://easymarketingschool.org/courses/
Content Creator: 📝 Aysun Ibadova
Voiceover author: 🎙️ Jeremy G.
Animation author: 🎨 Esmira Guliyeva
Sound editor: 🔊 Mahluga Taghiyeva
Project manager: 📊 Kamran Tagiyev
Смотрите видео Niching Up: The Narrower the Market, the Bigger the Prize by Chris Dreyer(Book Review) онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь Easy Marketing 08 Январь 2024, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 84 раз и оно понравилось 6 людям.