SEO 101 - Why Heading Tags are Important
Heading tags are actually pretty important to be SEO ready — not only for search engine crawlers but also for your readers. Without proper heading tags, you will find it difficult to rank for higher search engine rankings for your preferred and targeted keywords.
You want to avoid thinking of headings as simply formatting for your pages. Headings carry a lot of weight with search engines because they are for categorization, not cosmetics. Search engine crawlers read these headings to understand what a web page is about. They take the heading tags into account to learn about the topic of a web page. Based on that understanding and knowledge, search engines then rank your web page for the keywords you’re targeting. It's best practice to use the H1 tag only once on a web page. Any further heading should be created with H2 or H3 tags — depending on the way your content is structured.
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