Can You be BRAINWASHED by Facebook ads?!
The Spinner, banned by Facebook, "subconsciously influenced" targets' behaviour with online posts "disguised as editorial content". Plus Cambridge Analytica and its role in both Trump and Brexit!
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Paul and Ben discuss the darker side of online advertising, where things might not be all as we think they are, with nefarious behaviour lurking under the surface. We discuss the Cambridge Analytica scandal and Facebook data leak which involved the harvesting of 87,000,000 Facebook users' data as well as an app called The Spinner, which Facebook banned, but which promised to "subconsciously influence a specific person, by controlling the content on the websites he or she usually visits".
With all this going on online, how can we trust what we see and read, and how can we make sure that we don't fall victim? We discuss the changes and improvements which have been made to prevent future occurrences as well as how you can be on the lookout and protect yourself.
References:
Watch Carole Cadwalladr's TED talk: • Facebook's role in Brexit — and the t...
Read about The Spinner: https://www.bbc.co.uk/news/technology...
*The great British Brexit robbery: how our democracy was hijacked*
https://www.theguardian.com/technolog...
Plus.... https://www.google.com/search?q=faceb...
#Facebook #CambridgeAnalytica #TheSpinner
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The Switched on Network podcast is a collaboration between Innobella Media and Sound Rebel. For more information visit www.innobellamedia.uk and www.soundrebel.co.uk
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