Making MMM work for B2B Marketing - Data Science Festival
A talk by Isha Sangekar and Rupali Singhal from Twilio.
This session covers Making MMM work for B2B Marketing.
MMM has traditionally been applied at B2C companies. Applying it for a B2B business was a very different experience, and I would like to share my learnings from this project.
Technical Level: Introductory level/students (some technical knowledge needed)
This session was part of the Data Science Festival MayDay event 2024. Find out more at https://datasciencefestival.com/event...
The Data Science Festival is the place for data-driven people to come together, share cutting-edge ideas, and solve real-world problems. We run monthly events, meet-ups, and the biggest free-to-attend data festivals in the UK. Join the community at https://datasciencefestival.com/
Смотрите видео Making MMM work for B2B Marketing - Data Science Festival онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь Data Science Festival 13 Июнь 2024, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 17 раз и оно понравилось 1 людям.