Horrified and Ashamed Volkswagen Apologizes for Ad 2020 06 16
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In the brief video, a dark-skinned man is pushed off a city street and onto a sidewalk by a giant white hand. Then another giant hand takes him by the head and pushes him toward a doorway, before he is summarily flicked inside.The 10-second ad by Volkswagen, to promote its new Golf on Facebook and Instagram, set off a controversy this week as observers pointed to its racist symbolism.The carmaker pulled the ad on Tuesday.We posted a racist advertising video on Volkswagens Instagram channel. We understand the public outrage at this. Because were horrified, too, said Jurgen Stackmann, a member of the Volkswagen brands board of management, in a statement posted on LinkedIn on Twitter. Were ashamed of it and cannot explain how it came about.Mr. Stackmann referred to the guilt of our company because of its close ties to the Nazis in the 1930s and 40s. That is precisely why we resolutely oppose all forms of hatred, slander/propaganda and discrimination.
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