3 Pivotal Moments Bootstrapping To $2M ARR, Justin Gerena, Co-Founder of SiteSwan
This week, Peter spoke with Justin Gerena, Co-Founder of SiteSwan.
SiteSwan enables agencies, publishers, designers, and entrepreneurs to effortlessly create professional websites for small businesses within minutes, without the need for coding or technical skills.
During their conversation, Justin discussed:
➡️ Defining the Ideal Customer Profile (ICP).
➡️ Harnessing the power of sales tracking to leverage data for business growth.
➡️ Understanding churn and its impact on SaaS growth, including strategies for retention and expansion.
So, grab a coffee ☕️, take a 15-minute break, and enjoy the insights! 🎥
#Founder #SaaS #icp #interview #sales #church
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⏱️ Timestamps
00:00 - Introduction
00:40 - SiteSwan's ICP
01:40 - Running SiteSwan and some pivotal moments
02:50 - Company size and revenue
03:40 - Tracking sales
05:36 - Sales activity
07:05 - Better understanding churn
09:18 - How to find SiteSwan
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#Founder #SaaS #Software
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