Branding Part 2: How To Create Visually Memorable Brands | Tips From How & How
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In this second interview with Rog and Cat How, we are talking about how to create visually memorable brands, as Cat walks us through the creative process of going brief, to ideation, to pitching ideas, and finalizing a brand identity. You are going to learn so many helpful tools throughout this talk that are sure to boost your process whether you are a freelancer, working on your own brand, or work in a bigger agency like Rog and Cat. Be sure to check out these other helpful details below.👇
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🕰️ Timestamps For This Video:
0:00 Meet Rog and Cat How
1:20 What Happens When You Onboard A Client
7:40 Mood-boarding Vs. Word-mapping With Clients
11:15 Why Is Brand Color Such A Difficult Topic?
14:30 What's The North Star You Give The Design Team?
18:30 The First Thing The Design Team Should Work On
23:50 Major Frustrations In Brand Design
26:40 How Many Things Make Up A Visual Identity?
30:15 How To You Present Design Ideas To Clients?
34:30 What Does It Look Like For Clients To Decide?
38:00 What If A Client Wants Different Parts From Each Option?
42:30 How Did You Manage A Client They Didn't Like Your Presentation?
46:40 Closing Thoughts
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