In the second episode of Season 6, we sit down with University of Houston Law Center Professor Maikieta Brantley. Emphasis Added hosts, Graysen Mechler and Geoffrey Okolo, begin the episode by exploring Professor Brantley’s journey to becoming a lawyer and eventually transitioning into academia.
A significant portion of the conversation focuses on Professor Brantley’s large social media following and her dual role as a law professor and an influence. She discusses how she became involved in social media, its impact on modern law, and the balance between her online presence and academic responsibilities. The episode also delves into Professor Brantley’s research revolving around the intersection of the law and social media. She then offers insight into how brands and platforms handle FTC disclosure requirements, and whether guidelines are enforceable.
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Season 6, Episode 2 Contents:
00:00 - Introduction
01:20 - Professor Brantley’s Background
05:38 - Decision to Teach and Teaching Fellowship
11:30 - Professor’s Brantley Start with Social Media
14:49 - The Title “Influencer” in Professor Brantley’s Eyes
15:54 - Tension in Being a Professor and Influencer
20:28 - Professor Brantley’s Research in Social Media
25:23 - Tips for Influencer Contracts
27:10 - Understanding Influencer Contracts and the Dispute Resolution Process
31:15 - Transparency around Influencer Compensation
32:24 - Case Law for Social Media Disputes
35:07 - Disclosure and FTC Requirements
38:15 - Plausibility of FTC Enforcement
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