‘Click Through’ Conversion Window ⏳ in Google Ads - How To Set It For Max Profit 💰
The amount of time ⏳ you allow for customers to come back and purchase after clicking an AD will determine how much profit 💰 you make from your Ads.
See how we dialed this in at our firm 🏢, to get the maximum profitability 📊 out of our AD campaigns here. 👇
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Timestamps:
0:32 Conversion window
4:34 The reason why you're going to want a longer cookie conversion window
6:07 The more expensive the product or service you're selling, the longer it takes people to buy it
7:14 Putting the right systems in place (funnel)
10:15 I'm not going to go after these Info terms and Problem terms
12:05 Data Driven Ads
15:51 You can do offline conversion tracking
19:19 Regular Ads
19:43 Cross Compare
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