Subject Matter Expert Interviews (Tips for Copywriters)
As a writer, you will need to cultivate interview skills. For pretty much any non-top of funnel content, a subject matter expert (or SME) is your best bet to get rich, in-depth, expert content.
I do, gosh, probably 5-7 SME interviews a week to write articles for Forbes, Entrepeneur.com, etc. I've gotten a rhythm down, and I share with you how I do it. Here's what this video covers:
-How to prepare for an SME interview
-How to collect the right questions
-How to introduce yourself and start a convo
-How to guide the convo to make sure you're getting what you want/need
-How to wrap up a convo and clearly delineate next steps
It can be helpful to keep into someone else's process: so here's mine.
Also, if YouTube doesn't cut it out, my editor decided to start putting randomness in videos... so enjoy an appearance from Peewee Herman. LOL
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