Arket Sustainable Fashion | TIME TO GO LONG-LASTING | Fibre2Fashion
About a year ago, the H&M Group launched a new brand called Arket. The interesting thing about Arket is the concept: Arket sees itself as a sustainable brand. Arket’s goal is to create a durable and affordable fashion, not a disposable product, and this is seen as a counter-project to the parent company. But how does sustainability work within the H&M Group? How can longevity in fashion work at all? Regina Henkel speaks to the CEO of Arket, LARS AXELSSON, to glean more about it.
Highlights from the video:
Meaning of ‘Arket’
Explaining Arket
Fast fashion
Arket's International Presence
Sustainable Apparels
Long Lasting Garments Making a long-term fashion
Arket collections
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