Digital Marketing 101 | What is a Digital Strategy?
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What is your goal for existing online or in social media? Likely it’s sales, for others it may be awareness. Your digital strategy defines the path to this goal. It is the sustainable, competitive advantage that allows you to achieve your business goal.
A digital marketing strategy starts with a goal – first define what you want to achieve. Next, develop a path, or strategy, to reach your goal. Once you’ve decided your strategy, define your tactics, the tools you’ll use to reach your goal.
Your digital marketing strategy establishes how you build a clear approach to marketing that sets you apart from your competitors so that people choose you.
Learn how to define your goals, strategies, objectives and tactics in our Digital Marketing Strategy online course: https://bootcampdigital.com/product/d.... Our courses and certifications are practical, hands-on and include tons of demonstrations that show you exactly how things work.
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