Google Ads On A Low Budget - 8 Tips To Get The Most From Small Budgets
Google Ads are an incredibly powerful marketing tool, and they can be used by small businesses to achieve massive results. In this video, I'll show you how to use Google Ads to get your small business noticed and grow your business.
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Anyway, on with the video…
Are you a small business navigating the challenges of Google Ads with a limited budget? Fret not! Our comprehensive guide is here to empower you with strategies to make every penny count on your Google Ads journey.
Tip 8: Set Clear Goals Before You Start
Define your objectives. Are you after phone calls or form submissions? For small budgets, prioritise phone calls for immediate customer interaction.
Tip 7: Focus on Long-Tail Keywords
Make every click count by targeting specific, less competitive keywords like "loft conversions near me" for higher buyer intent.
Tip 6: Ad Score Quality Optimisation
Aim for a quality score between 5 and 10. This not only improves visibility but also lowers the cost per click, maximising your budget.
Tip 5: Ad Schedule Optimisation
Identify peak conversion times and adjust your budget accordingly, ensuring you allocate more during high-performance periods.
Tip 4: Location Targeting Optimisation
Analyse data to find top-performing locations, then increase the budget for these areas. Concentrate your budget where it produces the best results.
Tip 3: Add Negative Keywords
Exclude irrelevant keywords to ensure your ads don't appear for unrelated search queries, refining your targeting.
Tip 2: Set the Correct Budget
Use the Google Keyword Planner to understand bidding landscapes. Determine a budget that aligns with your goals and keyword competition.
Tip 1: Monitor and Adjust
Continuous monitoring and adjustment are crucial for success. Regularly review performance metrics, refine your strategy, and adapt to changing circumstances.
In Conclusion
Successfully navigating Google Ads with a small budget demands strategic planning, meticulous execution, and ongoing optimisation. Implement these tips to make every click count and propel your business towards unprecedented success.
Ready to kickstart a Google Ads campaign tailored to your business? Contact us today! Our team specialises in optimising campaigns for small budgets and can have your customised campaign up and running efficiently by next week. Don't let a limited budget hinder your advertising goals—make every click count with Google Ads.
Timestamps
0:00 - Intro
0:49 - Set clear goals
1:14 - Keyword research
1:46 - Quality score optimisation
2:17 - Ad schedule optimisation
2:35 - Location targeting
3:34 - Negative keywords
4:07 - Set the correct budget
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